I read recently Nike has just laid off a huge portion of its wearables/fitness employees. I doesn't make sense to me that they would pull away from a fledgling market without some clear reason- like a massive product failure or massive financial losses relates to wearables.
Whenever something doesn't seem to make sense it usually because there is more info that you are not aware of.
To quote a smiling Inigo Montoya as he was losing badly at swordplay to the Man in Black- "because I know something you don't know." (Turns out he was not left handed and he lost anyway, but you get then point).
I think that something we don't know is that Nike has opted to join forces with Apple and abandon its own hardware in favor of the expected iWatch. This makes all the sense in the world to me. Apple is perhaps the worlds premiere hardware company. Nike just can't compete in this arena once the iWatch comes out. It's a simple case of " if you can't beat em, join em."
That's pretty much a lock. You can take it to the bank. You heard it here first ...
Stay tuned for my next rock solid prediction related to the Beats by Dre rumored acquisition.
Links:
http://edition.cnn.com/2014/04/21/tech/mobile/nike-apple-fuel-band/
Here's the thing…being a Nike chip in my shoe guy since 2007 I finally/recently stopped buying stupid chips because my iPHone does ALL THAT better just using GPS. So…no need for wearable fitness…just jog with the iPhone…and then there's the other new wave in fitness tech…technology like Xbox Kinect where you don't need to wear anything or use a controller and the freaky machine knows your heart rate/pulse amongst other incredible tracking info…so…take that to the bank also! What? Umm…NO WEARABLE TECH NEEDED IN FUTURE DAYS>>>>
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